New products are developed by means of research, analysis and synthesis of proposals that reflect the requirements and needs of each business. ORAMA’s design process consists of a number of sequential steps which take the design project from a basic idea up to the production prototype.

1. Research

We immerce ourselves into the product’s market, we learn the history of the brand as well as its future goals and understand what has to be done. Part of our research agenda is the analysis of products (usability, function and aesthetics). At the end of the research period we produce a report which in some cases is written and other cases is supported my images and video depending on the nature and complexity of the project at hand.

2. Design Brief

Following the research phase, the design phase is specified by means of a design brief which is composed in full to prescribe the duration of the project, the budget, the design guidelines and the deliverables relative to each step. The design brief is mutually approved before any design takes place and is essential for the quality of project flow and precision.

3. Concept Development

After the design brief is completed, design can begin. We employ design thinking methodologies and use all means necessary to reach a stage where we can propose alternative solutions for a specific design project. Through those alternative solutions, we are able to present our clients with a wide spectrum of opportunities for the design of a new product. When proposing alternative product designs we go beyond sketching, we present them, already validated through mockups, proofs of concept and prototypes.

To develop concepts we use several tools such as:



digital prototyping

4. Product Engineering

After design development has finalized, the product is improved and each of its components is prepared in detail for manufacturing and assembly. We use Autodesk Inventor to engineer products and often reverse engineer prototypes, expecially when the materials specified cannot be modeled with parametric modellers. This process leads to the next phase, that of the preparation of technical specifications.

5. Technical specifications

The next stage is the technical specification of the final design. Technical specifications are conveyed in the form of a digital technical folder containing all information necessary to produce the product. This is prepared in detail and includes information about each component of the product, its production and any assembly instructions that may be necessary. Over the years,we have developed our own universal technical specifications format which we have found to reduce the duration of communications and production as well as minimize mistakes.

6. Support

It’s not over until it’s over! Our contribution does not stop after technical specifications are submitted. We follow up and intervene until the production prototype is up to par. We do this to ensure that the final product does not deviate from the original design specifications.

Are you stuck with your project?

Orama Assist

If you have already started developing a new product and you are missing the skills to complete it, we are able to assist you at any point in the project as consultants or executors of isolated steps. Whether you need mockups made to study an idea, you are lacking product engineering capabilities, you need to communicate your product design to manufacturers or you need to present your idea and need smashing renderings, we can help!